The lovely coming of age video for Thea and the Wild’s track, Cry Sometimes is something that most indie kids that grew up in the early noughties can relate to. I’m sure most of us have gotten involved with a bottle of lurid hair dye and a light sabre at some point. Perhaps less of us a rifle and a skeleton onsie but you see where I’m coming from.
The rather gorgeous Thea herself was born and raised in Oslo to a hippie mum and a Swedish prog rocker Dad so it’s easy to see how it might be a little applicable to the enigmatic frontwoman too.
This darker brand of pop sees a marked progression from her folkier Norma Sass origins. Now with new band ‘The Wild’ Cry Sometimes sees brooding guitars and lyrical organs accompanying a mighty fine chorus line that begs a singalong.
Already breeding popularity in their homeland of Norway, it will be interesting to see how Thea and the Wild make their inevitable mark here in the UK in the midst of all the great new pop acts we’re seeing at the moment.